Where Can I Put My Money?
By Datin Mariam Yusof

Investment Tools
PER (Price Earnings Ratio)
Stresses on a company’s Earnings Per Share (EPS) or earnings potential.

Price to Book
Looks at the Net Tangible Assets (NTA) of a company.

Discounted Cash Flow
The future cash flows are discounted to reach a present value or price which is then used as a basis to own or dispose a stock. This is often used for companies that build infrastructure and have for example, 25 years of collection of toll. The future earnings or cash flow is calculated to determine the value of the share.

Strategies for Investing in Stocks
Go for:
  • Low PER - Focus on stocks with low PER multiple, preferably below 10 times, usually between 5-8 times but be aware that they differ between sectors e.g. finance or plantation or other sectors.
  • Undervalued stocks - Focus on stocks that trade below its NTA/share.
  • Dividend play - Invest in stocks that give high dividends.
  • Defensive stocks - Should the economic outlook appear gloomy, invest in defensive stocks whose earnings are least affected by the economic downturn.
  • Penny stocks with strong fundamentals and good earnings potential for higher percentage returns.

Other Investments
Apart from stocks, you can also spend your money on other things that increase in value. Among them are:

  • Land and house.
  • A collector’s car – not just any car.
  • Antique furniture
  • A collector’s watch
  • Antique ceramics
  • Antique carpets, fabric and textiles
  • Antique jewelry, paintings or books
  • Rare stones e.g. rubies (at least 5 carats) or emeralds (at least 10 carats). Unfortunately, diamonds are too common and for them to appreciate in value and be worthwhile investments, they need to be at least 100 carats.
 
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Datin Mariam Yusof is the Chairman of the Association of Stockbroking Companies Malaysia (ASCM). This article is extracted and edited from her presentation at the Seminar On Personal Financial Planning for Malaysian Women, organized by the SIDC and held in Kuala Lumpur on 9 August 2002.